The development of smart home theater system
2021-01-16

At present, the growth rate of the home theater market is basically maintained at about 10%, and it is difficult for the home theater to become a necessity in the family consumption in the short term. The home theater market in secondary and tertiary cities and urban and rural areas will become the main market with growth potential. On the other hand, the population with professional sound consumption demand is relatively stable, so the home theater market will still maintain a growth trend It's a long-term trend.


With the continuous maturity of the market and the improvement of brand concentration, the competition between manufacturers will be more intense. In the face of the pressure of meager profits and the good momentum of the market, whether the home theater manufacturers can create products that integrate innovative technologies and meet the needs of consumers is the core factor for the sustainable development of home theater manufacturers.


In the next few years, China's home theater market will continue to grow steadily. The rapid promotion of digital technology and the gradual popularization of digital TV have stimulated people's demand for the new generation of home theater products, forming a strong driving force for the development of China's home theater market. The intellectualization, simplification and personalization of the products have become the new demand hot spot in the home theater market, which also indicates a huge market development space.


The difference between home cinema, private cinema and private entertainment center is the equipment combination of video display system composed of projector screen and audio playback system composed of speaker power amplifier, which usually does not involve the problem of indoor architectural acoustics;


Private cinema refers to a room with special functions to provide private rooms such as music, movie and TV appreciation on the basis of home cinema equipment. It requires reasonable room shape, silent learning defects, and clear requirements for reverberation time, sound insulation, RASTI, etc;


Private entertainment area, also known as private audio-visual entertainment hall, refers to the addition of 3D games, karaoke, satellite TV, music appreciation and other functions on the basis of private cinema.



目前家庭影院的市场增长速度基本维持在15%左右,家庭影院短期内难以成为家庭消费中必需品;而二、三级城市和城镇高端家庭影院市场将成为主要的具备增长潜力的市场,另一方面具有专业音响消费需求的人群相对比较稳定,因此家庭影院市场依然会保持一个增长的态势。


  随着市场的不断成熟和品牌集中度的提高,厂商之间的竞争也将更加激烈。面对微利的压力和市场蓄势待发的良好势头,能否创造出融合创新技术、满足消费者需求的产品,是家庭影院厂商能否实现持续发展的核心要素。


  未来几年,全国家庭影院市场仍会稳步增长。智能技术的迅速推广和数字电视的逐步普及,激发了人们对新一代家庭影院产品的需求,形成拉动全国家庭影院市场发展的强劲动力。产品的智能化、简约化和个性化成为家庭影院市场新的需求热点,也预示着巨大的市场发展空间。


  家庭影院、私家影院和私家影音娱乐馆的区别是指投影机投影幕等组成的视频显示系统和音箱功放等组成的音频重放系统的设备组合,通常不涉及到室内建筑声学的问题;


  私家影院,是指拥有家庭影院设备的基础上,有专门特定功能的房间来提供音乐、电影、电视欣赏等私密房间,并且要求房间体形合理,无声学缺陷,而且对混混响时间、隔声、RASTI等有明确的要求;


  私家娱乐区也称私家影音娱乐馆,是指在私家影院的基础上,增加了3D游戏、卡拉OK、卫星电视、音乐欣赏等功能


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